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# 9 customer service assumptions that AI assistants are about to challenge
- URL: https://internalnote.com/9-customer-service-assumptions-that-ai-assistants-are-about-to-challenge/
- Published: 2026-10-29T14:49:00.000Z
- Updated: 2026-11-02T14:51:29.000Z
- Author: Thomas Verschoren
- Tags: Zendesk Blog

From identity and decision-making to brand experience and trust, what changes when personal AI assistants start handling customer service on behalf of your customers?

[https://www.zendesk.com/blog/zendesk-insights/expertise/9-customer-service-assumptions-ai-assitants-challenge/](https://www.zendesk.com/blog/zendesk-insights/expertise/9-customer-service-assumptions-ai-assitants-challenge/?ref=internalnote.com)