Zendesk News Roundup for November 2024

Zendesk News Roundup for November 2024

Following the releases at the AI Summit, Zendesk released new Messaging features, including multi-conversations and the ability to suspend users. The Admin Center received updates with new dashboards and the ability to categorize views, and plenty of fun new APIs were released.

AI Agents. Agent Copilot. The new Zendesk Voice. Zendesk's AI Summit earlier this month turned out to be a giant release of new AI features across the entire Zendesk Suite.

If you want to read up on what's been announced, feel free to dive into my AI Summit series before you read this month's roundup. Even though plenty of fun new things were released this month, I'm sure the really cool stuff is in the AI Summit articles.

Cloudset extension apps for Zendesk
Cloudset specializes in providing extension capabilities exclusively for Zendesk that significantly enhances native functionality. Cloudset scales efficiency, speed, and consistency of ticket resolutions through active agent guidance.

My thanks for Cloudset for Sponsoring this month's Internal Note

When I started this blog three years ago I had a goal in mind to where I wanted to go with this platform. I've not yet checked of all items on my list, but earlier this week I did manage to cross of one giant one with a very cool share of one of my article by Zendesk CEO Tom Eggemeier on LinkedIn 🤯🤯🤯

Tom Eggemeier on LinkedIn: AI Summit - the new Zendesk Voice
Great piece on Zendesk Voice from Thomas Verschoren of Premium Plus - Zendesk's EMEA Partner of the Year Plus. He reinforces how essential it is to elevate and…

Let's dive in the new stuff.

🏢 Company

Increase in phishing attempts to Zendesk accounts

Let's start the roundup with an important notice: scammers have been actively to phish Zendesk users by emailing them trying to get access to their instance, pretending to be Zendesk.

🔒
Zendesk will never reach out to you to change or ask for passwords in such a way.

My advice: enable 2FA on all your accounts, and hope Zendesk launches their new two-step verification for unknown browser logins sooner rather than later!

If you're interesting in securing your Zendesk instance even more, take a look at the article below.

Zendesk Security Checklist
One of the big Trends for 2024 is the idea that security no longer is an add-on but should be seamlessly incorporated throughout the customer journey. To get started the right way, I’ve written a Zendesk Security Checklist. It’s a practical approach to improve the security of your Zendesk instance.

Admin Center revamp

The Admin Center got a nice update with a couple of new features on the home dashboard:

  • Zendesk updates, a new place to discover all updates available on the platform. (Although, why go look for it when you can get them via email like this? 😇)
  • Feature usage, a small dashboard that shows you how often you use triggers, automations and macros

This expand the previous updates to the Admin Center Home page with the availability of Storage usage, API usage and Automated resolutions status counters.

🎉 New Releases

🤖 AI Agents

Multi Conversations

Admins will be able to turn on multi-conversations for their account through the Admin Center and select the channels through which users can start new conversations.
Agents will continue to see all incoming conversations linked to a user's profile, just as they do today, making it easy to view and address multiple conversations from an end user.

This is a very welcome release that's been a long time requested. The old Sunshine Conversations widget used to support this feature, and I'm glad it's now available for all customers via the native Zendesk Widget.

If you want to get more information, take a look at my latest Spotlight article:

Multiple Conversations in the Zendesk Messaging Widget
The new multi-conversations in Zendesk Messaging allows for, well, multiple concurrent conversations with AI Agents and your team in the Zendesk Web Widget and Mobile SDK. This feature is now available to all customers.

Meta pricing

We have an exciting update from Meta regarding service conversations on the WhatsApp Business Platform. Starting November 1, 2024, service conversations will be free within the 24-hour customer service window. This is regardless of volume, instead of the current capped 1,000 free service conversations. (Thanks Chat Inc for letting me know)

You can find the full announcement here, but this is a welcome change for those that use WhatsApp notifications.

👨🏻‍💻 Agent Workspace

Follower and CC conditions in Views

A few years ago I wrote a little app for Premium Plus that made it possible to view Followed and CC'd tickets in views. That app became quite popular and filled a gap in Zendesk's features.

Follower View | Premium Plus
Follower View Adds a custom view which displays Followed, CC’d or Assigned tickets. Install now €0.99 / month / agent About the app Zendesk has a couple of ways to keep agents informed on whats happens to their tickets. When using CCs, you are allowing agents to copy in other…

Now Zendesk has finally sherlocked my app and made CC and Followers available as conditions for Views. Which means you can now create a view that contains all your followed, cc'd or assigned tickets in one overview.

Better late than never, but with the arrival of Agent Home and its native filters for these types of tickets, I don't expect lots of people to use this new view conditions.

View categorization

Speaking of views, for those who are a fan of lots of views, you can now categorize views similar to how you can group macros. You can leverage the :: syntax to add a category to a Views' name, making those views appear grouped in the Agent Workspace.

For example, a view called Topics::Active problems will now show up as Active Problems, under a dropdown menu called Topics. It's a nice addition that fixes the issue of having a long list of views, but I do fear it will motivate companies to keep using lots and lots of views, instead of adapting a more focused Approach to Views

My approach to Zendesk Views
In this article I explain my approach to Zendesk Views, and how you only need 8 views to make an efficient setup.

Form Based Ticket Statuses

Last year Zendesk introduced Custom Statuses as a way to expand the native new, open, pending, on hold and solved statuses we've always had in Zendesk.

It's a great feature that, similar to Layout Builder and Pinned Apps, allows you to make the Zendesk UI fit the way you work. With this latest release Zendesk now allows you to show specific custom statuses for specific forms, making the UI fit even better with how you work,

💡
I've got a Spotlight article planned on this topic for Thursday. So keep your eye on this blog if you want to learn more.

Advanced AI updates

Following the releases at the AI Summit, Zendesk released some smaller updates to how some of the features now work.

  • Suggested Macros now take the entire ticket conversation into account and don't only react to the initial ticket message. This means agents will get new suggestions throughout a tickets' life.
  • Similar Tickets (currently in EAP) has an updated recommendation engine which means more related tickets should now show up.
  • Similar Tickets now also does not require intents in Intelligent Triage to be enabled. It'll just work for every instance with Advanced AI.

User suspensions for messaging

Agents can now suspend users who misbehave in a Messaging conversation. Those users then show up in the Suspended view in the Customers Tab of Agent Workspace, and can be unsuspended as needed.

Do note, if a guest user that isn't authenticated clears they browser cache they can reconnect since they'll show up as another visitor on your instance.

🔎 Copilot Autoassist and Help Center

Shared Media

Zendesk's work on the Media library in Zendesk Guide keeps moving forward month by month. Where last month gave us localized assets and the option to upload assets via API, we now get the ability to share assets across editors

To be honest, I didn't even know this wasn't possible before.

I do wonder when we'll get a Media library link in the Guide sidebar though. This feature is getting quite powerful and it's a pity it's hidden in the article editor this way.

Redirect API

This API has been in EAP for a long time and is now finally available to everyone. Quite useful to improve your SEO score after a migration to Zendesk, or to create vanity URLS that point to specific articles.

Redirect Rules for Zendesk Guide
Use the new Redirect Rules API for Zendesk Guide to redirect customers to other pages instead of finding a 404 error for non-existing urls.

Article Multiplacement

To conclude the Help Center and Copilot section of this roundup, we get the new Article Multi placement feature that allows you to publish one support article across multiple Help Centers or section.

This is a very useful feature for scenarios where you have one article (for example: how to update your device) which applies to multiple products (phone and tablet). Or if you have an "delivery options" article that applies to both your consumer and b2b brands.

🧱 Open and Flexible Platform

OpenID Connect

OpenID connect is now supported as a single sign-on option for end-users.

User Deletion experience and bulk Importer

Zendesk has been gradually moving stuff in- and out of the Admin Center and into other places of the platform to make everything feel a bit more cohesive.

Copilot procedure management for example has been moved into Zendesk Guide's Admin Center so that all Knowledge Management features are now in one place (I kinda expect Macros to be next to be honest)

Similarly, they've been moving all day-to-day end-user and organization management out of the Admin Center and into Agent Workspace under the new Customer and Organization sections. You can use the new Bulk delete users option there to remove those suspended users in bulk.

On the opposite side, the ability to import users in bulk has also been updated, but this feature remains in Admin Center as part of the new bulk importer that already supported organizations and Custom Objects.

Refresh of the Routing configuration page

Omnichannel Routing is – in my opinion– one of Zendesk most powerful and most complex additions in a long while. The new assignment rules that take skills, queues, availability and a bunch of other features into account allow for a lot of customizations and can adapt to almost any workflow or assignment approach.

But with great customizability comes great complexity and the admin panel to manage those routing options starts to look more like something straight out of Windows 7 with multiple nested options, checkboxes and drop-downs.

This month Zendesk reorganized the entire menu and made it a lot cleaner to look at, even though all the features and setup complexity remain as is. Although I do like the division between "Global Settings" and more specific grouped email and messaging settings.

I do wonder what will happen once Zendesk Voice gets added to the mix. Do we use queues to route voice calls? Or will this menu get even longer? Time will tell.

📊 Reporting and Insights

Customizable CSAT updates

Last month Zendesk launched their new customizable CSAT and with it expanded the native thumbs up/down with more options.

Initially the emails send out via this new feature contained a simple Share Feedback link, but since then these emails have been expanded with built-in options for the customer to click on, immediately collecting their choice when they do so.

You can now also choose if you want to link to the original ticket (which opens in the customer portal section of your help center), or not.

Hello {{ticket.requester.name}}, we’d love to hear how we did on your <a href="{{satisfaction.rating_url}}">recent request</a>. If you’re up for it, please take a moment to answer a few questions. We really appreciate it.

{{satisfaction.survey_section}}

⚠ Major Changes

There's a lot of small but important changes to Zendesk this month it seems.

Automatic Resolutions

Automatic Resolutions are Zendesk's new way of charging for the work their AI Agents do. As mentioned in my AI Summit - Omnichannel Agents article, you pay for when the bot actually deflects tickets, and don't pay when your agents get involved in the conversation.

It's a fairly clean way to keep the cost of agents and AI agents in balance, and your usage can be seen via the new status widgets on the Admin Centers' homepage.

And yep, if you the reader uses my demo bot flows, I get charged for that via AR :-)

If you want more insight and maybe exclude tickets handled by an AI Agent from your reporting in Explore you can use tags to filter those tickets out. These tasks used to start with ab_ (Answer Bot), but with the move to Automated Resolutions, these will now start with ar_

  • ab_marked_unhelpful changes to ar_marked_unhelpful
  • ab_resolved changes to ar_marked_helpful
  • ab_suggest_true changes to ar_suggest_true
  • ab_suggest_false changes to ar_suggest_false

Login option changes

Zendesk Chat will no longer offer end users the option to fetch their name and email address from Google or Facebook to identify their name and email address to businesses. This change only applies to end users who are not using Google or Facebook to sign in; end users who are currently signing in using this method will still be able to do so.

Zendesk Chat is slowly fading away, one login at a time it seems. More info here

On November 18, 2024, we’re removing X (formerly Twitter) as a sign-in option for end users.

Twitter on the other hand is very quickly going the way of the dodo.

Historically, developers using ZIS could reference the access token of an OAuth connection in a flow or custom action using the path $.connections.{oauth_connection_name}.access_token.
When Zendesk announced support for additional authentication methods in ZIS connections, we introduced a new way to make use of connections in ZIS actions with the connectionName property.
Until now, both referencing methods were supported. Going forward, bundles can no longer be uploaded or updated if they contain an OAuth access token reference path.

Out of interest dear reader, have you used ZIS already? I'm so used to use Cloudflare Workers to automate my Zendesk instances that I haven't really dived into ZIS yet..

Incremental Export API Change

Until now, the Incremental Export API attempted to include data up to the moment of the request. However, this can lead to data inaccuracies, so we're changing this behavior. Now, all ticket creation and updates that occur in the minute preceding the request are excluded.
The API will account for this in the recorded end time, so it can pick up seamlessly where it left off for subsequent requests.

Small but important update for those exporting data.

💡Insights 

Cards Against Complexity

Jan from Next Matter invited me on his Cards Against Complexity podcast to talk about the Zendesk AI Summit, Internal Note and automation in Zendesk. I'm not used to be on camera but it turned out a fun conversation!

AI Summit Deepdive

Getting started with Zendesk AI

Nice article by Jeff Adkins on getting started with Zendesk AI.

Getting Started with Zendesk AI
A Starter Roadmap for Admins and Support Leaders

📝 Articles this month

Multiple Conversations in the Zendesk Messaging Widget
The new multi-conversations in Zendesk Messaging allows for, well, multiple concurrent conversations with AI Agents and your team in the Zendesk Web Widget and Mobile SDK. This feature is now available to all customers.
A History of Zendesk chat and messaging channels
Over the years, Zendesk evolved from simple email ticketing to offering a full suite of customer care solutions. They now support multiple channels, AI agents, social integrations, and web widgets. This article will dive into how their complex platform works, helping navigate conversational setups.
AI Summit - Internal Note
Zendesk presented their latest releases at the AI Summit in October 2024. New announcements include Omnichannel AI Agents, the new Zendesk Voice, Agent Copilot and improvements for Zendesk QA.
End-User access for Custom Objects and Lookup Fields (EAP Preview)
Zendesk’s Custom Objects, released last year, enable you to expand platform data, like linking assets or contracts to tickets. Initially, end-users couldn’t interact with custom objects, but a recent update allows you to add Lookup Fields in forms.
Using Messaging triggers: Customer Wait Time & Messaging CSAT
Zendesk’s new Messaging triggers enable automations similar to email tickets. You can notify customers of wait times, request CSAT feedback, or let them close a conversation. These triggers enhance the customer experience by allowing more customized interactions within Messaging.

And Finally...

Normally I end my roundups with a fun bit of Zendesk Trivia I discovered.

This week, I'm going to use this section to announce a few structural changes on the blog in the next few weeks.

I've managed to write and publish an article on Zendesk every Tuesday for the last two years. Since Zendesk's release cycle has been so fast this year, I'm currently running behind on writing about major topics like Zendesk QA, Ultimate and ZIS, while having article ideas to write about well into 2025 already.

To make sure I can write with quality about Zendesk and to not overload your inboxes with emails, I'm going to introduce the concept of Spotlight articles. These are short articles that will solely be posted on this website that highlight interesting new releases as they happen.
These articles will not be emailed to you, but will be added to each months' roundup so you can dive into them if they seem of interest. The first one was published last week, and more will be published on Thursdays if something cool is launched.

Secondly, I'm changing access to the content I'm writing. I've made it a point of making all content available without a paywall for everyone who subscribes to this blog since I'm a firm believer that knowledge and insights are only valuable if they are shared.

I will still do that but I'll start publishing some articles behind the Internal Note Plus subscription initially, making them publicly available to everyone after about a month's delay. This way I can hopefully convince more reads to support this project by becoming a Plus member, while still making content available to everyone.

My new monthly schedule

If you really like what I do, can I ask you to consider subscribing to Internal Note Plus via my monthly or yearly tier?

Thanks!